I can hear outrage coming from all over the publishing industry. And elsewhere too.
I know I’m a blogger myself, so let me explain.
(I know, it’s a bit of a segue, but I’ve got a dozen other things to do today)
So is it worth the time spent blogging?
For some authors, it most certainly is. If you’ve found a sizeable readership, then hell yeah! Keep doing it!
But if you don’t, maybe it isn’t. And it’s not a failure on the blogger’s part if the blogger fails to attract an audience because goodness only knows what will attracts an audience.
There are many authors who started blogs because their publisher/editor/agent/other authors suggested it. I’ll discount the drive-by bloggers who only post about their latest releases every few months here.
I’ll give you….Author X! I’ve seen many Author Xes online, and I’m sure you could probably name a few yourself.
X tries. She does everything blogging gurus tell her to do. Blogs very regularly, does contests, links like mad etc. But she can’t find an audience who sticks with her. She’s been at this for a year.
Is it worth continuing to blog? Because maybe it isn’t.
The Pew study link is courtesy of Tim Worstall (yes, I’ve been trying to be good and reading blogs on economics but I do not think it’s been an edifying experience for me).