I’m slightly puzzled by this part of Dear Author’s post on Marketing Do’s and Don’ts:
Bad Marketing: Blogging. The Lipstick Chronicles is a very strange blog. It reads more like a bunch of personal journals than a blog about an author’s work or maybe that is the focus of the blog – personal journal entries. I think it is a strange way of marketing. Sarah Strohmeyer of the Bubbles fame wrote an entry where she describes giving her husband a blowjob. Ugh. That is just not a vision I want to have while reading a Strohmeyer book. I kind of think of authors like my parents. They are completely asexual beings else I would not be able to read a sex scene that they wrote.
Isn’t that what blogs are meant to be? Personal journals?
I understand if you don’t want to read about authors giving blowjobs. I do see that it might make some people uncomfortable, and while it doesn’t push my limits, I see that it does push others. Me, I put it on the same level as reading sex scenes written by other people.
Take Jill Shalvis. Her blog is a personal journal, and is one heckuva funny one. I always look forward to her posts. And she gets at least 30-40 comments per post.
But it’s the paragraph that comes before this that I take Much Issue with:
Good Marketing: Blogging that includes information about your books. When the next book is out. What you are currently working on. What motivates you. Where you write. Look at the questions asked of an author in an interview or the questions readers ask authors at the Romantic Times Ask an Author, if you are looking for blog content inspiration.
Maybe it’s because I write. IMHO, I think writing’s all about hard work. BICHOK (Butt In Chair, Hands On Keyboard). There is no mystique to it.
So really, there’s only so much about the writing part of things you can write about. I’m an unpubbed, but I do know that when I yanked my writing stuff off this blog (mostly anyway) to my LJ, my stats rose. There are other variables involved, including the fact that moving the writing stuff elsewhere meant that I needed to come up with more non-writing related content, but I do think that it helped a great deal.
Likewise, there’s only so many posts you can write saying “My latest book’s out! Go buy it!”
That’s not real content, IMHO, and I don’t stick with blogs like that for long. I can just sign up for your mailing list and find out when your next book’s coming out.
I interview authors for my blog (Melissa, your questions are coming, I swear!). I make it a point to ask something different from the norm. At least, I try. Should I stop? Life would be easier for me if I could.
But that leads back to my point: Content should be original. Sticking to Dear Author’s parameters means that content will quickly start being reused, and no longer be original.